Zero Zero Restaurant Branding.

Zero Zero Restaurant

branding.

"The name is derived from the finely milled 00 flour that the restaurant uses to make its artisanal pizzas."

Like an increasing number of our hospitality interiors, the branding for Zero Zero was carried out by our design agency Crate47. The name is derived from the finely milled 00 flour that the restaurant uses to make its artisanal pizzas. This type of flour is highly refined and made from the whitest part of the grain which informed the use of white throughout the restaurant interior design.

Crate47 created a stand-alone marque made up of interlocking 00 figures and a written logo design that contains the marque within the space between the two words. Although very contemporary, the brand, like the restaurant design itself, draws inspiration from mid-century modernist design, so that the two work in conjunction with one another. As a name, Zero Zero is very descriptive for those who know Italian cuisine, but it also has a certain intrigue to it for those left wondering about its origin. This might lead them on a path of discovery so that they too become one of those who are ‘in the know’.

the ultimate in
pizzeria restaurant interior design.

"Our client wanted their customers to have a relaxed dining experience within a luxury setting."

With Liqui’s pizzeria design for Zero Zero, our client wanted their customers to have a relaxed dining experience within a luxury setting. Our contemporary restaurant design uses strong architectural features combined with a subtle mix of high-quality materials to give the interior a luxurious feel.

A long, standout counter, wraps around the central pizza oven on three sides, so that customers can sit and watch while their artisanal pizzas are made by hand right in front of them. This creates a bit of theatre and gives the restaurant an opportunity to promote the range and freshness of its high-quality ingredients. Being a key element in the pizzeria design, the front of the counter is clad in bespoke ceramic tiles that contrast with the light marble of the countertop and walls. The same marble is used together with dark wood to delineate different areas of the floor space throughout this luxury interior design.

Brass is also a key material, giving a warmth to the airy space. It is used for the tall balusters of the otherwise all-white spiral staircase. In addition, it makes up the open box frames that are suspended above the tables and which serve to bring the tall ceiling down to a more human scale. Also, hammered brass has been chosen for the shoal of sculptural forms that drift over the central counter area creating an eye-catching installation that separates this pizzeria design from the usual traditional approach.

This is a flagship restaurant design for the fledgling Zero Zero brand, but it is intended that elements from our luxury interior design will be carried through to smaller venues and other sites such as airport ‘kiosks’. Our interior designers have considered this throughout the design process creating a strong, identifiable look that ties in with the overall brand identity.

services provided.

Other projects.

Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Coffee Shop Interior Design
Pier 29 Restaurant – Saudi Arabia.
Pier 29 Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding
Verdi Italian Restaurant – Saudi Arabia.
Verdi Italian Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding
Roll & Patty Restaurant – Saudi Arabia.
Roll & Patty Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding
Farm Cup Restaurant Design – Los Angeles.
Farm Cup Restaurant Design – Los Angeles.
Restaurant Interior Design
The Wellhead Cocktail Bar – Bristol.
The Wellhead Cocktail Bar – Bristol.
Restaurant and Bar Interior Design
Zero Zero Restaurant.
Zero Zero Restaurant.
Restaurant Interior Design and Branding
Mamawawa’s Beach Shack
Mamawawa’s Beach Shack
Restaurant Interior Design and Branding
Demitasse Restaurant – London.
Demitasse Restaurant – London.
Restaurant Interior Design
Nine Restaurant – London.
Nine Restaurant – London.
Restaurant Interior Design and Branding
EIS Cafe Branding – Birmingham.
EIS Cafe Branding – Birmingham.
Restaurant Interior Design

Specialists in.

Interior.

design, and fit-out

design, and
fit-out

Exhibition.

design, build and install

Brand.

branding, web and marketing

Product.

furniture, lighting and bespoke

Roll & Patty Restaurant – Saudi Arabia.

Roll & Patty
Restaurant
Saudi Arabia.

Restaurant
interior design.

"The interiors are designed to have an easy-living, relaxed atmosphere; being both bright and fun with a festival feel."

Liqui undertook the restaurant design of the Roll & Patty chain set up by one of the largest food and beverage groups in the Middle East. Taking our inspiration from New Orleans and the Louisiana Bayous, the restaurant interior designs reflect an easy-living, relaxed atmosphere; being both bright and fun with a festival feel complementary to the premium fast food offering which includes quality burgers and lobster rolls.

Unlike some of the independent restaurants we’ve designed, that are quite individual and aimed at a very specific clientele, the overall design for the chain had to be something that would be appealing to a wider audience. We came up with an engaging look based around easily transferable elements that would work in a variety of units differing in shape and size. These include such items as the booth seating set in roof frames, reflective of beach houses; and bespoke wall paper that has the appearance of worn branded posters. A specific range of bright colours developed the brand further and have been utilised on the Liqui furniture and lighting used throughout. Often arranged over two floors, each interior is divided into different seating areas which adds interest as well as versatility.

services provided.

Other projects.

Verdi Italian Restaurant – Saudi Arabia.
Verdi Italian Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding
Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Coffee Shop Interior Design
Demitasse Restaurant – London.
Demitasse Restaurant – London.
Restaurant Interior Design
Nine Restaurant – London.
Nine Restaurant – London.
Restaurant Interior Design and Branding
Mamawawa’s Beach Shack
Mamawawa’s Beach Shack
Restaurant Interior Design and Branding
Pier 29 Restaurant – Saudi Arabia.
Pier 29 Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding
EIS Cafe Branding – Birmingham.
EIS Cafe Branding – Birmingham.
Restaurant Interior Design
Zero Zero Restaurant.
Zero Zero Restaurant.
Restaurant Interior Design and Branding
Farm Cup Restaurant Design – Los Angeles.
Farm Cup Restaurant Design – Los Angeles.
Restaurant Interior Design
The Wellhead Cocktail Bar – Bristol.
The Wellhead Cocktail Bar – Bristol.
Restaurant and Bar Interior Design

Specialists in.

Interior.

design, and fit-out

design, and
fit-out

Exhibition.

design, build and install

Brand.

branding, web and marketing

Product.

furniture, lighting and bespoke

Brew 92 Coffee Shop Saudi Arabia – Jeddah.

Brew 92
(The Original)
Coffee Shop Saudi Arabia
Jeddah.

Coffee shop
interior design.

"Brew 92 is the original and the first of many designed by Liqui Group."

This coffee shop interior design in Jeddah was the first of many that Liqui created for Brew 92, a specialist roastery and coffee company in Saudi Arabia. It brings together reclaimed wood and brickwork which is contrasted against copper highlights to create a luxury interior.

Having been designed by Liqui in the UK full technical specifications were sent to the client in Saudi Arabia so the interior could be realised precisely the way it was envisioned by Liqui’s design team. Liqui manufactured a large quantity of the furniture and lighting for the coffee shop interior design before shipping it directly to our client. Because the whole project was so well considered it meant the photo-realistic visuals produced by the Liqui designers look as much like the real thing as humanly possible.

This project has been such a success that consequently, Liqui has worked with the client on further restaurant and coffee shop designs in Saudi Arabia.

services provided.

Other projects.

EIS Cafe Dessert Parlour – Birmingham.
EIS Cafe Dessert Parlour – Birmingham.
Coffee Shop, Cafe and Dessert Parlour Interior Design
Emmanuel Coffee Shop – Hove.
Emmanuel Coffee Shop – Hove.
Coffee Shop Interior Design
Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Coffee Shop Interior Design
Brew 92 Coffee Shop Saudi Arabia – Mecca.
Brew 92 Coffee Shop Saudi Arabia – Mecca.
Coffee Shop Interior Design
The Organic Kitchen – Essex.
The Organic Kitchen – Essex.
Cafe Interior Design and Branding
Beanberry Coffee Shop – London.
Beanberry Coffee Shop – London.
Coffee Shop Interior Design
Brew 204 Coffee Shop Ireland – Dublin.
Brew 204 Coffee Shop Ireland – Dublin.
Coffee Shop Interior Design
Wolfies Kitchen – Hove.
Wolfies Kitchen – Hove.
Cafe Interior Design
Muni Coffee Shop – London.
Muni Coffee Shop – London.
Coffee Shop Interior Design and Branding
Brew 92 Coffee Shop Saudi Arabia – Al Khayyat.
Brew 92 Coffee Shop Saudi Arabia – Al Khayyat.
Coffee Shop Interior Design
Demitasse Coffee Shop – London.
Demitasse Coffee Shop – London.
Coffee Shop Interior Design
Bread Lab Bakery – London.
Bread Lab Bakery – London.
Bakery, Cafe and Coffee Shop Interior Design
Artisan Coffee Shop Putney – London.
Artisan Coffee Shop Putney – London.
Coffee Shop Interior Design
Brew 92 Coffee Shop Saudi Arabia – Riyadh.
Brew 92 Coffee Shop Saudi Arabia – Riyadh.
Coffee Shop Interior Design
Farm Cup Coffee Shop Cafe US – Los Angeles.
Farm Cup Coffee Shop Cafe US – Los Angeles.
Coffee Shop and Cafe Interior Design
Artisan Coffee Shop Ealing Broadway – London.
Artisan Coffee Shop Ealing Broadway – London.
Coffee Shop Interior Design
Kaafi Coffee Netherlands – The Hague.
Kaafi Coffee Netherlands – The Hague.
Coffee Shop Interior Design
Muni Coffee Shop Branding – London.
Muni Coffee Shop Branding – London.
Coffee Shop Interior Design and Branding

Specialists in.

Interior.

design, and fit-out

design, and
fit-out

Exhibition.

design, build and install

Brand.

branding, web and marketing

Product.

furniture, lighting and bespoke

Zero Zero Restaurant.

Zero Zero Restuarant

Pizzeria interior design
and branding.

"A relaxed yet luxurious restaurant experience."

Liqui’s interior restaurant design for Zero Zero pizzeria creates a relaxed dining experience in a luxury setting as requested by our Saudi Arabia clients. Our contemporary restaurant design uses strong architectural elements combined with a subtle mix of high-quality materials to give the interior a luxurious feel.

Our interior restaurant design features a long, standout counter, that wraps around the central pizza oven on three sides allowing customers to sit and watch while their artisanal pizzas are made by hand right in front of them. This creates a bit of theatre and gives the restaurant an opportunity to promote the range and freshness of its high-quality ingredients. Being a key element in the pizzeria design, the front of the counter is clad in bespoke ceramic tiles that contrast with the light marble of the countertop and walls. The same marble is used together with dark wood to delineate different areas of the floor space throughout this luxury interior design.

the ultimate in
pizzeria restaurants.

"Brass and marble are used as the stand out materials to create an opulent and luxury restaurant interior."

Brass is a key material in our interior restaurant design giving warmth to the airy space. It is used for the tall balusters of the otherwise all-white spiral staircase. In addition, it makes up the open box frames that are suspended above the tables and which serve to bring the tall ceiling down to a more human scale. Also, hammered brass has been chosen for the shoal of sculptural forms that drift over the central counter area creating an eye-catching installation that separates this pizzeria design from the usual traditional approach.

This is a flagship interior restaurant design for the fledgling Zero Zero brand in Saudi Arabia, but it is intended that elements from our luxury interior design will be carried through to smaller venues and other sites such as airport ‘kiosks’. Our interior designers have considered this throughout the design process creating a strong, identifiable look that ties in with the overall brand identity.

Restaurant brand design.

"Brand and interior design developed hand in hand from the same studio."

Like an increasing number of our hospitality interiors, the branding for Zero Zero was carried out by our design agency Crate47. The name is derived from the finely milled 00 flour that the restaurant uses to make its artisanal pizzas. This type of flour is highly refined and made from the whitest part of the grain which informed the use of white throughout the restaurant interior design.

Crate47 created a stand-alone marque made up of interlocking 00 figures and a written logo design that contains the marque within the space between the two words. Although very contemporary, the brand, like the restaurant design itself, draws inspiration from mid-century modernist design, so that the two work in conjunction with one another. As a name, Zero Zero is very descriptive for those who know Italian cuisine, but it also has a certain intrigue to it for those left wondering about its origin. This might lead them on a path of discovery so that they too become one of those who are ‘in the know’.

services provided.

Other projects.

Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Brew 92 Coffee Shop Saudi Arabia – Kings Road.
Coffee Shop Interior Design
Pier 29 Restaurant – Saudi Arabia.
Pier 29 Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding
Nine Restaurant – London.
Nine Restaurant – London.
Restaurant Interior Design and Branding
Mamawawa’s Beach Shack
Mamawawa’s Beach Shack
Restaurant Interior Design and Branding
EIS Cafe Branding – Birmingham.
EIS Cafe Branding – Birmingham.
Restaurant Interior Design
The Wellhead Cocktail Bar – Bristol.
The Wellhead Cocktail Bar – Bristol.
Restaurant and Bar Interior Design
Demitasse Restaurant – London.
Demitasse Restaurant – London.
Restaurant Interior Design
Roll & Patty Restaurant – Saudi Arabia.
Roll & Patty Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding
Farm Cup Restaurant Design – Los Angeles.
Farm Cup Restaurant Design – Los Angeles.
Restaurant Interior Design
Verdi Italian Restaurant – Saudi Arabia.
Verdi Italian Restaurant – Saudi Arabia.
Restaurant Interior Design and Branding

Specialists in.

Interior.

design, and fit-out

design, and
fit-out

Exhibition.

design, build and install

Brand.

branding, web and marketing

Product.

furniture, lighting and bespoke

Contact us.

General enquiries
Interior enquiries
Product enquiries
General Enquiries:
 info@liquigroup.com

Interior Enquiries: interiors@liquigroup.com

Contracts Enquiries: contracts@liquigroup.com
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+44(0)2031 304069

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