Armada House
Event & Office Space
London.

Branded interiors designed for event & office space.

"Liqui developed separate branded interiors for each business that makes up the multi storey premises at Armada House."

Every one of the commercial interiors has its own distinctive look and role while functioning as part of the parent company. Liqui created different style interior designs in line with the visual identity of each of the brands developed by our branding agency Crate47.

By working closely together on the project we ensured a unity of vision between the interiors and the branding for each business. These are branded interiors where the branding doesn’t hit you in the face – it’s more about creating the right look and feel for each individual brand rather than plastering their logos everywhere.

Armada House and Club lounge – subtlety branded interiors.

“Members enter the building via the distinctive portico of the entranceway, from which Crate47 drew inspiration for their Armada House branding."

The first of the branded interiors Liqui designed was for the Armada House reception and the Armada Club Lounge. Located in an historic building with some fine architectural features from which we took our cue.

We developed a modern take on the classic look of private gentlemen’s clubs. On entering, the grand staircase and bespoke front desk of the reception area design set the tone for what lies beyond. It leads into the well-appointed members lounge we designed, with modern Chesterfield sofas, contemporary armchairs, subtle lighting, and a custom bar design. The high-quality materials and muted colours of the interior design convey a distinct air of luxury.

The ornate artwork on the walls gives a sophisticated impression, but closer inspection reveals an anarchic touch – traditional subjects graffitied for an unexpected edge. This reflects the club’s modern approach for individualistic entrepreneurs. Crate47’s branding for The Armada Club draws inspiration from this, featuring gold spray-bombed lettering dripping onto a conventional logo.

Office design that compliments the hospitality design.

"Our clients receive a joined-up service that provides truly creative solutions driven by the aims of their business."


Armada House is a versatile venue designed for both work and leisure, featuring a suite of office and meeting rooms with contrasting light and dark spaces. The space combines traditional architectural elements with modern touches, including anarchic artwork on the walls, creating an alternative atmosphere tailored to its individualistic clientele. The large conference room, also serving as a wedding venue, offers a beautiful and airy ambiance with pillars, cornices, chandeliers, and a bespoke bar design, providing versatile adaptability for various events.

Central to the design process is the integration of precision CNC machinery and traditional craftsmanship, reflecting a commitment to sustainable design. Through cutting-edge CNC technology, sheet materials are intricately cut and detailed, ensuring the highest standards for sustainable office furniture. The branded interiors within Armada House each possess a distinctive visual identity, aligning with the objectives of individual sub-brands. The collaboration between Liqui and Crate47 leverages years of understanding, enabling the delivery of a cohesive service that offers creative solutions aligned with clients’ business goals.

services provided.

Other projects.

Pall Mall Hedge fund Office – London.
Pall Mall Hedge fund Office – London.
Workplace Interior Design
Executive Suite.
Executive Suite.
Executive Suite Interior Design
Sika UK HQ Office – Hertfordshire
Sika UK HQ Office – Hertfordshire
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Capital Industrial Office – London
Capital Industrial Office – London
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Allegra Group Office – London.
Allegra Group Office – London.
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Shipyard Office.
Shipyard Office.
Workplace Interior Design
Investment Firm Office – London.
Investment Firm Office – London.
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Seedrs Office – London.
Seedrs Office – London.
Workplace Interior Design
Tech Firm Office.
Tech Firm Office.
Workplace Interior Design
Bregal Investments Office – London.
Bregal Investments Office – London.
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Primark Office – London.
Primark Office – London.
Workplace Interior Design

Specialists in.

Interior.

design, and fit-out

design, and
fit-out

Exhibition.

design, build and install

Brand.

branding, web and marketing

Product.

furniture, lighting and bespoke

Contact us.

General enquiries
Interior enquiries
Product enquiries
General Enquiries:
 info@liquigroup.com

Interior Enquiries: interiors@liquigroup.com

Contracts Enquiries: contracts@liquigroup.com
London Office

+44(0)2031 304069

Thomas House
84 Eccleston Square, London
SW1V 1PX

Sussex studio & workshops

+44(0)1403 740086

The Campus
Unit 4B Thornhill Court, Billingshurst Road,
Coolham, West Sussex, RH13 8QN. UK