Demitasse Restaurant Luxury Branding
London

Luxury branding design.

"It was felt that the brand needed to have a heritage feel, so they evolved a typographical logo of elegant letterforms with original details that gave it a refined character."

The luxury branding that Crate47 created for Demitasse developed a suite of brand elements to compliment Liqui’s classic style interior design. It was felt that the brand needed to have a heritage feel, so they evolved a typographical logo of elegant letterforms with original details that gave it a refined character. A separate marque was developed in addition to the logo design that placed the capital ‘D’ within a roundel. A coffee plant botanical illustration was drawn in the style of an old engraving to be used as an integral part of the luxury branding which was completed with a muted colour palette.

The graphic design for print items such as menus, business cards, coffee dusters, and window branding was also undertaken by Crate47. On top of that, they created the website design which they now host and maintain. This is in addition to marketing, social media, and content creation – all elements of Demitasse’s overall visual identity.

"Liqui group has been wonderful. Very professional, attentive and easy to work with. Very high standards and detail oriented. Looking forward to working again together on future projects."

Elizabeta Abdulla - Demitasse - London

Interior design.

"Working hand in hand like this means that clients receive a fully integrated service that results in the brand and interior working in unison to create a truly harmonious brand experience."

Demitasse is another project where Liqui was responsible for both the restaurant interior design and the build, while our creative agency Crate47 took care of the luxury branding. Working hand in hand like this means that clients receive a fully integrated service that results in the brand and interior working in unison to create a truly harmonious brand experience. It also means that with everything being handled in one place, there is a flow of ideas back and forth between all disciplines leading to a greater degree of continuity throughout the project as a whole. Added to this is the practical aspect of Liqui taking care of every part of the interior fit out. This holistic approach was very appealing to the couple behind Demitasse who, having the desire to create one of the best coffee shops in London, chose Liqui to collaborate with.