Sustainability in design interview with Roddy Clarke – BTCBD Podcast – Episode 8.

Sustainability in Design and Business


‘Because Things Can Be Different’ with Liqui Group – A podcast show that discusses all things business and design.

Join our hosts from Liqui Group Ltd, as they discuss the world of Branding, Interior Design, and Business, providing listeners with some all-important insight into these powerful business essentials.

Episode 8: Sustainability in Design Interview with Roddy Clarke.

In this episode, Cameron Fry interviews Roddy Clarke, a Design Writer, Presenter, and Sustainability Consultant, who is a Contributor to Forbes Life and the FT weekend magazines. 

The topic of the discussion covers the practicalities of sustainability, and how businesses should approach sustainability during design, production and beyond, looking not just at the present situation but also in the future to ensure their products have longevity.

There is no bandwagon when it comes to responsible sustainability.


Our podcast is available on iTunes and Spotify.


Thank you for watching or listening to ‘Because Things Can Be Different’. Please like and share our podcast.

We would love to hear from you.

If you have a question about any of the topics raised in our podcasts, or even an episode request, please contact us.

You can find out more about Liqui Group Ltd at, and Follow us on Instagram: @liqui_group and @crate47.



The importance of brand & web in professional services. – BTCBD Podcast – Episode 6.

Professional Service Sector Branding and Website Design.


‘Because Things Can Be Different’ with Liqui Group – A podcast show that discusses all things business and design.

Join our hosts from Liqui Group Ltd, as they discuss the world of Branding, Interior Design, and Business, providing listeners with some all-important insight into these powerful business essentials.

Episode 6: The importance of Brand & Web in Professional Services.

In the sixth episode of “Because Things Can Be Different”, Liqui Group Creative Director Cameron Fry and Crate47 Studio Manager Mike Page, discuss how a Professional Service business can develop through COVID.

The discussion covers the concerns, aims, and solutions to modernising a business Brand in the Professional Service Sector, and how to rebrand and market for the wider, and now more important, digital audience.

Don’t wait, your competitors won’t.


Sorry, no video this time due to a technical issue.

Our podcast is available on iTunes and Spotify.


Thank you for watching or listening to ‘Because Things Can Be Different’. Please like and share our podcast.

We would love to hear from you.

If you have a question about any of the topics raised in our podcasts, or even an episode request, please contact us.

More information about our Coffee Shop Interior Design services can be found here.

And please follow us on Instagram: @liqui_group and @crate47.



Future of office design in a post-COVID society.





An introduction to the future of office space interior design by Liqui Group Design Manager Oliver Underwood.

Oliver will focus on how offices and workspaces could change during the COVID-19 pandemic and beyond.

For more information or help please feel free to get in touch.

Liqui Group are longlisted for Design Studio of the Year 2020.






Key tips for coffee shop branding.



As a full-service creative design agency, we know the importance of coffee shop branding design when starting your new business venture. With our knowledge of branding, web design and content creation, this article will discuss key tips and pointers which should help point you in the right direction.

When setting up a new coffee shop, aspiring entrepreneurs focus on their vision. Part of the dream of owning their own establishment is creating an original space that serves great coffee and perhaps food alongside it to attract happy customers.

When it comes to actually setting up the business, it can be easy to get distracted with essential parts of the process such as leaseholds, licences etc. Consequently, this can mean that the branding, website and content can be put aside, and the coffee shop opens without having a definitive personality.

This is where issues can arise from the beginning. We’ve seen plenty of coffee shops which have struggled due to the lack of clear branding. Building a strong, clear brand is vital if you want to set yourself apart from your competition. Allowing yourself to differentiate yourself from others can be the pinnacle of your success. Great coffee shop branding will help you become recognisable and memorable. It will increase the likelihood of your name being mentioned when talking between friends about great places to get coffee.

Below are a few steps which can help you build a distinct, recognisable coffee shop brand…

Have a clear vision

Before you go about creating the brand for the business, it’s important to establish the concept and what you want to achieve. To do this, you will need to discover the purpose behind the brand, understand your place in the market and establish a mission statement.

So, when it comes to the purpose behind the brand, this should be what makes your establishment unique and sets you apart from others. This is not only about what you’re setting out to achieve, but also how your company and employees should portray the brand. This can also cover what you want your customers to experience and the impression you leave on them once they’ve left. The working culture of your staff, and even how the business may have had an effect on the surrounding community can also be a part of this.

The next thing is to really understand and in turn make clear, what it is that you are offering, and where you stand in the market. This is essentially your plan for the future. It’s important to know what you want your establishment to become and how you want it to differ from others.

Then you should think about a mission statement. This is basically how you intend to reach your vision. Before you build a brand that your target audience can trust, it’s important to know what value your business provides. The mission statement basically defines a purpose for existing. It will inform every aspect of your brand building strategies. Everything from your coffee shop logo to your tagline, voice, message and personality should reflect that mission.

Location is key

No matter how good the coffee shop branding is, if it doesn’t fit in with the location then this can have a huge effect on its success. Research the location of where you want to set up. Get to know the kind of demographic in the area and what the footfall is.

Look at existing hospitality businesses in the area. What brands are doing well? And most importantly how and why?! It’s natural that you don’t want to copy your competitor’s brand, but they can inspire you to create something different which will work.

Having said that, don’t let this be the be all and end all. There may be an opportunity to introduce a new coffee shop that a town or village hasn’t seen before and it could be successful… just because the locals aren’t used to a certain brand doesn’t mean they won’t enjoy having it.

It’s about balance. Create a place that people will like and enjoy going to, perhaps nothing too out of the ordinary.

Target Market

Across all industries, when it comes to brand building, the first thing marketers look at is their target market. It’s the same for the hospitality industry. It’s crucial to get an idea of the sort of people that would enjoy what you’re selling and who would like to come and visit your coffee shop.

A good way to simplify this it to think about specific people you know and how they fit into the culture of your target audience. This could be yourself, family or friends. Imagine you are building a brand specifically for them. It’s also a good idea to ask them what brands they like and what they look for in a hospitality brand.

The Brand Name

The name must reflect the original concept. The name needs to be consistent with the rest of the brand for it to look right and work well.

With huge numbers of coffee shops out there, it can be difficult to find a name that’s original. But it must be original. Check that the names you have come up with are not trademarked as this can lead to legal difficulties.

An effective way of achieving something original can be to play around with punctuation and the spelling of your name. This can make your name original and avoid copyright infringements. Be careful with this as you don’t want it to look like a spelling mistake or a name that nobody understands.

Place names can be a good idea, for example the name of the address or location. This can be effective as it can be easier for people to remember where the coffee shop is (and to tell others about it). Moreover, sharing the same name as the place can help you become a memorable part of the community and location.

In some cases, a pun can work for a name as it can put a smile on your customers’ faces, stick in their minds and get them talking about you. However, there is nothing worse than a bad pun as you don’t want to portray yourself as gimmicky.

Try to keep the name simple. Try to avoid the name being something hard to pronounce or too long to remember.

Visual Content 

Once the name has been established, the next thing to think about is the branding. Your visual identity will include the logo design, shop front signage, menu, website etc. Your brand identity will also help the interior design and layout.

As well as the name, you must think about your location and target market when creating your brand visuals. It should also reflect your original concept and the services you want to deliver.

It can be useful to conduct some research into your favourite brands outside of the hospitality industry. If you can do some research in your target audience, look at what kind of brands they like, and what visuals do they include that make them appealing. This can be great for inspiration.

There are some methods that most marketers use when creating brand visuals. This can include colour. Although different brands use different colours, most only use two or three as more than that can be overwhelming for the viewer. Furthermore, using colours which work across shop front, menu, website etc will make your brand look more consistent.

Try to stick to subtle, softer colours, as bright, brash colours can make the brand look cheap and deter the customers from visiting.

The logo design is another key feature for brand visuals. The benefit of having a great logo is that it can be put across everything that encompasses the brand – including shop front, menus, website and social media. Also, business cards, and take-away bags are great as these are items your customers will walk round with, so having an effective logo and name on them can be great for marketing your brand, and, effectively it’s free!

This means that the logo needs to be adaptable so that it’s applicable for different mediums. It needs to work well with both colour and no colour, scaled up or down to different sizes etc.

Another rule to abide by for the logo is balance. Most logos you see are symmetrical and this is done purposely. A well-balanced logo looks cleaner and aesthetically pleasing to the eye.

Website and Content

Having an easy-to-read website which is clean and consistent and ties in with the brand can be the making of the business. We get asked by many customers about whether they need a website or not and our answer is always yes. Having a website with engaging content attracts the viewer, it sparks interest. If the information is clear, concise and easy to follow, it retains their attention and results in conversation, but most importantly it engenders trust in the brand.

Great branding can be the difference between a successful business and a business which fails. It’s important how you present yourself to your customers and how people recognise you. Make sure it’s professional, recognisable and memorable. Branding doesn’t need to be over the top it can be simple – sometimes the ‘less is more’ approach can work wonders… but understanding why and how your business is branded is essential.

Office design & COVID-19.


There is no ignoring the fact that Covid-19 has touched everyone’s lives. We’ve become used to some of the changes, but others perhaps are harder to adjust to. We seem to find ourselves, at least for the moment, in a situation that changes at an ever increasing rate. Individuals, families and the world are trying to carve a path based on new information and thinking that appears to confront us on an almost daily basis.

With all the changes that have come and gone, we seem to be entering a new phase. This is a phase where we’re trying to discover what the ‘new normal’ is. With our experience in work place design we wanted to reflect on this and take some time out to put together a coherent source of information that we hope will be useful as we take the important steps back to the office. As designers we’re not experts in disease transmission, so this information is based on our opinion and expertise in the field of office design.

The ‘new’ wellness in the workplace

A number of months ago we spent some time putting together another source of information. Its focus was around the ever increasing drive towards ‘workplace wellness design’. It spoke
about ways to improve and promote mental health and wellness in the office. More specifically, given our expertise, it spoke about how design could be used to help promote mental health and wellness. Thereby improving staff retention, creativity and productivity. We now need to look at widening this scope. Wellness in the workplace has new meaning and importance. It now needs to add hygiene to its field of focus.

So why do we need to return to the office?

For the first week or two, working from home (at least for a few of us) was probably a bit of a novelty. We may now find ourselves missing the office environment. A space where we can come together as a team and work coherently. As a business we are only too aware of the importance of this and the ability to bring people together, align our priorities and be productive. This is exactly the reason why we don’t believe we’re entering a new age of home working. The truth is that communication, chance meetings and aligning goals create new ideas and better ways of doing things. It drives our businesses forward and in-turn the economy, and all of this is much easier and fluid when we can occupy the same space.

The question then, is how do we do this in a way that is safe and puts employees at greater ease. It’s about more than putting up screens and hand sanitising stations (although important). The human aspect must not be overlooked.

What we’ve learnt

So across the country business took on board government instruction and guidance and sent their employees home. Organisations put in place new systems and new ways of communicating between collaborators so work could continue. We followed a similar course of action. However, during this time we became aware of a lack of PPE in NHS hospitals. With our workshop capabilities it meant that we were in a unique position to help out. We were able to produce and give away a large number of face shields with the help of generous donations from our clients and the public. All of this was fantastic, but it meant we had to put in place a number of changes to the office and workshop quickly in order to keep staff safe.

Due to having to implement early safety precautions we’ve learned from our own personal experience, as well as the experience of others, how to best proceed and retrofit a working environment for this new situation.

We need to retrofit our offices and we need to do it in a way that will not allow infection transmission within a workplace to shut things down, damage brands and their ability to attract new talent. At the same time the solutions cannot cause a breakdown in community, creativity and productivity. This is not a fix.

The solutions we have implemented in our own business, together with those we have researched, covers furniture, materials, technology, behaviour protocols and planning. Here is the roadmap for the coming months as we see it.

Retrofitting and working with what we have

When we shut the door on our offices and workplaces before setting up shop at home we closed that door on spaces that are probably open plan, designed to be high density with shared spaces and hot desking. Places that were designed to be intimate and harbour collaboration as well as bring people together. They created a stronger culture, new ways of working and a competitive advantage. It goes without saying that in the post Covid-19 world this now leaves us with a problem. Workplaces were never designed to fight against the spread of disease.

We need to retrofit what we have based on a common sense approach. We believe it needs to tackle these three areas:

  • Density
  • Design
  • Behaviour


– Space

For the majority of organisations they will be looking at getting things going at partial capacity. Bringing back employees in waves, or in shift patterns. Our research suggests organisations will be limiting their return to around 30% staff capacity. This allows for social distancing to become a practical reality in an office space.

Going forward, things need to be configureable. But for now, with fewer staff entering the workplace during this initial wave, workstations need to be kept further apart. Removing chairs and spreading people at two metre distances is essential. Automation for desk booking is important to help with the reduction in usable desk space. Sensors under desks, or mounted into ceilings will be key in preventing people travelling to work when no desk is available.

In communal areas, furniture (unless it allows for physical distancing) should be marked for single use. Seating should be spaced two metres apart and a reduction in soft furniture should be adopted if it cannot be cleaned/disinfected.

– Smaller meetings

Protocols need to be put in place outlining how many people are allowed to occupy an enclosed space. Keeping in-line with the social distancing guidance, closed spaces like meeting rooms should be clearly signed to instruct how many individuals should occupy a particular area. The room also needs to be configured to support physical distancing. This will naturally result in smaller face-to-face meetings. However, with conferencing technology, this is perhaps not so much of a problem.

– Communal areas

Communal areas naturally need to adapt. As previously touched on, soft furniture like sofas should be removed, or their numbers reduced and all seating should be spaced apart based on social distancing guidelines. In addition to this, due to the inherent nature of these areas, hygiene is paramount. Communal spaces need to be cleaned. Tables and lighting need to be wiped down with disinfectant before and after use and not just by cleaning staff.


– Divisions

Adding screens and dividers is important. It not only serves as a visual reminder throughout the workplace that distancing is fundamental to everyone’s wellbeing, but is absolutely essential when the minimum distancing can’t be adhered to for practical reasons. Adding screens in front, behind and to the side of people will help mitigate the spread of infection. The higher, wider and the easier the screens are to clean the better.

– Layout

A lot of offices have standard linear approaches to desk layouts. Where possible it would be advisable to reconfigure freestanding desks so that sitting face-to-face with a colleague is mitigated against. Rotating desks 90 degrees in different directions would be one way to achieve this. However, this may not be a practical solution in the short term due to power and data point placements, available space, or the type of desk systems being used. Spreading people out and adding in screens may prove to be a better retrofit solution.

– Flow

Flow, as we’ve seen being adopted in the retail environment, should not be overlooked. Using visual cues like tape to suggest appropriate distancing between staff members can be utilised to improve distancing measures. One way traffic should be adopted. This is especially important in narrow corridors and hallways. Arrows marked out on the floor or walls for example would serve as a simple solution to communicate this.

– Low touch & no touch

This will inevitably be highly important. Automatic doors and lighting, if not already installed will become the norm. For the moment however, where these solutions are not yet in place, a common sense approach will need to be adopted. One bottle neck in this area will be lifts. Not only because of the confined space, but also the need to push buttons. We will probably see greater voice technology integrated in the future, but for the moment one solution to reduce risk would be to rely more on stairs. Perhaps floors 1-4 for example could use stairwells, whist floors 5+ could use lifts.


– Visual cues

Well designed nudging (reminders) throughout the office space communicating social distancing, hand washing etc are key. Visual cues like labelling that can be branded and applied to floors and walls, including arrows to direct one-way traffic are paramount. Signage to indicate maximum persons allowed into a confined space like a meeting room will also mitigate risk. Perhaps one thing that could be adopted, to serve as a visual cue and help with cultivating the right mindset, would be to convert the reception desk. Perhaps this area could become less about checking in and more of a first port of call where people can take off their coat and make use of hand sanitisers before entering the main workspace.

– Hotelling

Hot desking (at least for the time being) will have to stop. An alternative to this would be to have a single user per day. This would need to be backed up by a clean on arrival and clean on departure policy reinforced through visual cues.

– Cleanliness

Cleaning needs to be made highly visible. Employees need to feel secure in the fact that they can see areas being cleaned multiple times a day. This also translates into hand sanitising stations and cleaning supplies being readily available. This promotes a culture of personal hygiene cultivated through visual cues and the availability of cleaning products. Desks being clear from clutter may also need to be adopted as another cultural shift as it allows for easy cleaning. The wearing of masks being integrated into company culture could also become the norm. They can be used when people attend face-to-face meetings, have conversations, or move throughout the office.

These are some of the ways existing office infrastructure can be made to better serve users in the present as well as the near future. Other areas of company policy might need to be re-thought, such as company policy on toilets – single occupancy for example. The immediate challenge however requires a common sense approach that makes use of what we can adapt for ‘the now’.

Future reconfiguration and reinvention

Our expertise is design and we believe this is one of the best tools we have to change behaviour, reduce the risk of transmission and improve peoples’ mental health and well-being. Beyond changes in traffic flow, interior architecture such as screens and revised space planning we may see other changes to office design in the mid-to-distant future. There is likely to be a lot of talk about how the world will change, with all sorts of predictions being made. Historically though, predictions usually miss the mark somewhat.

That said…

Here is a prediction – we do not see the open plan office concept as dead. It does have draw backs and has been receiving pushback and criticisms for some time. But, if open plan space design is done well it can provide a choice of working environments for employees, harbour collaboration and can be social distancing friendly. The simple truth is density and flexibility are important to organisations; that means open plan offices are here to stay.

Beyond this however, we will see an increase in design that uses materials chosen for their disinfectant properties. There will be lots of clorex cleans (bleach sprayed after hours) which, overtime may degrade carpet and furnishings. Materials that won’t degrade with continued cleaning will be increasingly important. We’ll also see a greater emphasis on collaboration and communication technologies, with an increased drive to integrate these into the design of office spaces. We’ll also see wider adoption of hands-free technologies.

We believe though, that the biggest change we’ll see being adopted, with even greater momentum, is design for flexibility and wellbeing.

This isn’t a new idea, but it is one that could perhaps gain more traction. Many of us, whilst we are aware of the inconveniences, are becoming accustomed to some aspects of working from home. This could leave a lasting impression. It may result in more flexible working environments that are better suited to adapt and reconfigure, helping with transmission rates and in turn creating new ways of working. This will support peoples well-being; improving mental health, productivity and creativity.

For the most part however, we’re going to go back to the way we were. It’s because ultimately it’s the most comfortable. We do hope though that a few positive changes do remain and that the ‘workplace wellness design’ we’ve been advocating continues to be adopted as the ‘new normal’.

For more information or help please feel free to get in touch.

The future of coffee shop design.



All of us at Liqui are heavily involved with the coffee industry and we have been for many years, so it’s not unusual that the question “What is the future of Coffee Shop design?” comes up constantly in discussion or as we work on our client’s projects.

We know the coffee industry is ever-changing and adapting, so it is really important to us that we understand the sector to help our clients stay ahead with their business planning, branding, and interior design. This ensures we’re always producing the most forward-thinking design solutions and giving our clients an unfair advantage in this very competitive market.

Over the years we’ve done a number of talks at the Los Angeles Coffee Festival and London Coffee Festival on the future of coffee shop design. We thought it was about time to put some of this into writing so you can get an insight into where we see things heading from our unique position as coffee shop designers.


Where we were

So in recent years, it’s clear that the coffee industry has become more sophisticated and consumers have become better informed; subsequently looking for higher quality coffee and richer experiences. With the boom in high-quality artisan coffee bars, there’s a continued interest in high quality roasted coffee, brewed to high standards and employing elaborate methods of extraction.

There is no doubt that coffee shop owners and consumers have changed the game when it comes to coffee consumption. We do not see this changing any time soon.


Some coffee shop trends

Here are some of the trends we see enduring and are set to mold the coffee industry over the coming months.


There is a more informed consumer base using their purchasing decisions to support companies that reflect their values.

This has resulted in a lot of the trends we’ve seen in 2019 and looks to continue into 2020 and beyond.


One trend we see enduring is the move towards customers wanting to eat more healthily, with a focus on coffee being pure and natural. This is being driven by the heightened awareness of wellness.


Another trend we see that will continue to endure, which is important to us, is sustainability. For the coffee industry, it will become about sustainability beyond just the coffee bean. Consumers are beginning to understand that it means more than focusing on environmental conditions at origin – encompassing issues like packaging, waste management, and the support of coffee communities.


We also think that the love of premium coffee is an ever-growing trend. For coffee lovers, premium means quality, of course, but it also means uniqueness, and story. That can mean a unique taste experience, a rareness of product, or a special processing method.


The only trend that really matters

These are a few examples of trends that we think will endure. There are others. We believe, however, that there is one overarching trend that affects everything. That trend is the pursuit of quality and authenticity.

Quality and authenticity in coffee, in food, in service, in brand, and, in terms of the future of coffee shop design, in interior as well.

There is a driving force behind the importance of quality and authenticity.

We look set for an enduring era for the coffee industry, where high-quality boutique chains will be a major feature of the market. These will be professional; have comprehensive branding; fast and efficient service; high-quality food; and it goes without saying – the highest quality coffee.

These businesses will have sustainable and profitable brands with a comprehensive and advanced set of business practices. They’ll strive to be the best in everything they do. They will deliver an authentic, artisan experience – at scale. From coffee and food to customer service, interior, and brand.

We would argue, along with others, that this era is being driven by huge competition in the coffee market. Whether it is big coffee shops, bakeries, or fast food outlets, everyone is offering coffee. As a result, successful businesses have to respond to this crowded market. They will need to go to greater lengths to consolidate and grow their market share.

Therefore, there is the need to stand out from the crowd and make customers feel like your coffee shop is their place to go. It’s not just about the coffee, the whole experience is important. It’s about the quality and authenticity of everything.


Coffee shops and design

So this brings us on to the future of coffee shop design which will be progressively more important for those looking to attract an increasingly savvy, time-pressed customer base in this highly competitive market.

We would, therefore, say that with this focus on quality and authenticity the future of coffee shop design will be about creating memorable experiences; communicating a brand; and getting across what’s important to that business in a way that aligns it with the customer base they want to engage with.

In this evolved market, maintaining a distinct brand identity, with an interior to match, is so important in setting a coffee shop apart. Especially in this visually aware, social media world we now live in.


The design trends

So with this in mind here are the design trends to take into consideration.

Do it for the ‘gram…

One trend we’re seeing, that will continue to thrive, is the creation of photogenic interior spaces. It is an ideal way for coffee shops to market themselves to a social media savvy customer base.

Today’s customers are using the physical world to connect with a digital audience. Interiors will be designed with a touch of spectacle appealing to photo-driven social media. Elements such as natural light, giving higher image quality for daytime photos, will be more prevalent, as well as statement fixtures with an installation look that will create popular focal points, making them ideal for sharing occasions on social media.

Creating an “Instagenic” interior is such an important tool for creating brand awareness.

With this, we’ll see coffee shops becoming more playful.

In terms of interior design, we’ll see the use of elements with a bold character, combined with pastel tones to create a relaxed atmosphere.


Another rising trend is the rise of sustainable coffee shop design. Something we are passionate about. This will become increasingly important as sustainability becomes a greater priority for a growing number of consumers. There will be a stronger need to reflect this through the interior for those forward-thinking sustainable and ethically focused brands. We will subsequently see greater use in techniques and materials that limit the strain on natural resources.

Materials and colours

Forward-looking coffee shop interiors will continue on the path to be fresh and warm, using natural textures.

Colour will continue to be important – Colour pallets have drifted away from cold greys and ivories. Pastel colours balanced by strong jewel tones are now showing up in interiors.

We will continue to see colours being used in refined and thoughtfully balanced ways.

The dark reclaimed wood we’ve seen in the past is now being substituted for materials like White Oak, Ash and Birch. These will be used to great effect – creating cosy and inviting spaces.

Interiors will increasingly be fresh, light and bright. An interior that is positive lifts the spirits. The dark heavy spaces of old are gone.

This more colourful, luxurious feel will also be reflected in furniture.

Tactile fabrics such as velvet will be used more. Colour on chairs, table bases, etc. will add a vibrant and fun edge to coffee shop interiors.


One trend that has been gaining momentum over the last few years, is the use of greenery within an interior space. This is not going away anytime soon.

Multiple studies have shouted about the advantages of integrating greenery within interior spaces. Plants purify the air and add a heightened sense of wellness and relaxation.

We will continue to see more and more living walls, hanging planters and potted plants in coffee shop interiors.


Our conclusion

So, to summarise, people are looking for comfort and warmth – to have memorable moments they can share with others through an engaging brand that aligns with their values.

We would therefore say that the future of coffee shop design is focused on quality and authenticity to create multi-sensory interiors that create memorable moments.

With quality coffee being offered everywhere – coffee shop goers today look beyond just what is being served. They opt for places with a fun and fresh ambiance.

A thoughtfully designed interior that creates superior experiences will encourage repeat customers and word of mouth recommendations. It will also generate publicity through other avenues which is a powerful tool to have in this market.

So with all this said, if we were only allowed to impart one piece of information, it would be the pursuit of quality and authenticity in everything. It is this that will be the defining mark of those successful coffee shops – these will be the ones that stand the test of time.

Face shields being manufactured by Liqui for the NHS.


Firstly we would like to thank everyone for donating it’s been incredible to see the amount of support we have received so far, which has really solidified what the NHS means to all of us.

We thought we would give an update so here goes.

All materials arrived and we set to work on prototyping. After we had something that we were happy with we gave a small batch to our contact in the NHS for a clinical check, they passed with flying colours : ) we’ve actually managed to improve on what they normally use so they were more than happy. We have now started production and the figures are as follows.

All 1,500 components are ready for assembly we have also moved forward and produced 390 masks completed and boxed. We’ve already shipped one box to a Doctor friend that inspired us to start this, he and his partner are serving on the front line in a London hospital.



Some of you that donated early may have noticed that we upped the total to £5000 along with the donations directly from us (Liqui Group) we hope to be able to double our initial 1500 target!

As a side note, there has been some confusion from people that don’t know us directly whether this is a business venture. It is not I just want to make it clear that this is 100% a charitable venture. It is myself and my fellow director that are currently not getting paid. So rather than sitting around worrying about the state of our business we thought we would just get on with what we do best which is designing and manufacturing products to a high standard.

So the whole team would like to say thanks so much for your support and kindly ask if you can share this project on your social media, it would go a long way to helping us hit our new more ambitious target of £5000

If you are part of an organisation that could help please contact us.

If you are able to help Liqui Group help the NHS, please submit your donation via the button below linked to our GoFundMe page.

Thank you

Cameron Fry’s interview on coffee shop design with Design Middle East.






Liqui Group announce USA launch.




Interior design practice Liqui Group, are well-known for their award-winning coffee shop design projects, with clients around the globe in Saudi Arabia,  UK  and  The  Netherlands,  Liqui  Group  has set up shop in the trendy Fashion District DTLA, of Downtown Los Angeles. Expanding their contract division to North American clients, Liqui Group is offering  their  full  turn-key  design  services  including;  commercial  interior  design,  furniture  and  lighting design.

After  a  successful  presence  at  the  Los  Angeles  Coffee  Festival  earlier  this  month –  Liqui  Groups’ interior design practice, has made it its mission to partner with highly skilled furniture manufacturers and architectural/ interior contractors  based  in  Southern  California,  establishing  a  strong  team  that  will  oversee  their  interior projects, with the same commitment to traditional techniques, allied with a modern sustainable approach, as that of their UK headquarters.

‘The decision to expand Liqui Group to the US seems like a natural step’ – says Cameron Fry, Liqui Group’s Founder. ‘We work on projects all over the world, designing some of the best coffee shop design experiences, and felt it was time to explore the US market, starting with one of our favorite regions.’ ‘The coffee industry in Southern California is moving at a real pace, and as one of the leaders in the sector, it seems silly not to embark in this new venture.’ — adds Cameron.

New interior design practice Liqui Group, launch in downtown LA

New LA interior design practice Liqui Group, launch their downtown office       Interior design practice Liqui Group, launch their Los Angeles Office

Liqui Group interior design practice , launch in downtown LA

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