Adam Smith.

Adam is the General Group Manager at Liqui Group, overseeing the daily operations of all the brands under Liqui’s Umbrella while also managing the wider business. With a BSc in Industrial Design and Technology and 20 years of experience in design and business management, Adam brings a strategic and analytical approach to the company’s operations.

His diverse industry background enables him to bridge the gap between creative vision and business efficiency, ensuring Liqui Group’s continued growth and innovation. Adam plays a pivotal role in streamlining processes, overseeing accounts, and supporting teams across multiple disciplines—from  interior and furniture design. His leadership ensures that Liqui Group  remain at the forefront of design excellence and business strategy.