Liqui Group has completed a new immersive brand experience for Wayland Games, bringing together tabletop gaming retail, a large-scale gaming hall, and a hospitality-led space called The Lounge. The design draws on gaming culture and industrial set design to create a destination-led environment that supports play, community, and social dining.
Delivered as a full design and build project, the work includes bespoke gaming furniture, architectural detailing, and strategic spatial planning. The result is a cohesive brand experience that encourages longer visits and deeper engagement.
Read the full project and explore the design process here.
