Mamawawa's
Beach Shack

Restaurant
branding.

"Brand and interior conceived as a franchise model."

Liqui worked seamlessly with our branding agency Crate47 to create a carefully branded environment for Mamawawa’s informal beachfront restaurant design. Conceived as a franchise model, this considered designer restaurant needed a strong but friendly brand identity that fitted with a modern take on a retro diner.

Crate47 created a bold hand-drawn cafe logo that would be instantly recognizable. The logo design used a unique typeface in upper and lower case lettering that was originated especially for the brand. The branding was further developed with the addition of vintage style hand lettering with food and drink illustrations that were combined to form a pattern. This was used as a background on printed items such as menus, cup holders and loyalty cards as well as on wall coverings in the restaurant itself. Crate47 carried the retro theme through into the menu designs referencing 50’s style graphics to complete the look.

Restaurant
design.

"This selective choice of materials not only creates a welcoming and immersive restaurant interior design, but also satisfies requirements for an affordable build without any high-cost elements."

This relaxing and informal beach front restaurant design was conceived as a franchise model. And, once again, Liqui and Crate47’s dual involvement in this project has worked seamlessly to create a considered designer restaurant with a strong but friendly brand identity.

The interior design makes full use of reclaimed materials producing a warm, relaxed environment. Utilitarian style lighting combined with dark and weathered woods creates an industrial beach shack aesthetic which is further reinforced by the use of surfboards and stylized imagery carefully placed throughout the interior. This selective choice of materials not only creates a welcoming and immersive restaurant interior design, but also satisfies requirements for an affordable build without any high-cost elements.

As always Liqui’s fit-out team are on hand, able to handle the installation and manufacture of the bespoke interior – all coming together to provide a unique turnkey service that we at Liqui and our sister company Crate47 pride ourselves on.